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SELLING ADVICE

The Home Purchase Process
Two of the basic questions home sellers ask most often are "How quickly?" and "How Much?" The answers to "How quickly can you
sell your house?" and "For how much money?" greatly depends on local real estate market conditions and on preparations you, the
seller, make prior to putting a house on the market.

To assist you in better navigating the real estate process in any market, we have compiled a list of essential steps for home sellers. For
a more complete understanding of your specific market, we encourage you to contact us.

Understand the Market
In real estate markets home prices vary frequently and suddenly. To best understand your market, we suggest working with an ERA
Real Estate agent. Our team of proven professionals has valuable experience and local market knowledge, including deciphering local
market fluctuations, which can help sellers, like you, prepare their home for sale.

Price It Right
If you set your selling price too high, you risk limited viewing from potential buyers. Price it too low and you may sell it more quickly,
but at the possibility of making less money on the sale.

No matter how beautiful your home may be, buyers will compare it to other homes for sale in the market at that time. Therefore,
pricing your home correctly is one of the most important factors in getting your home sold. To properly set your price, and your
expectations, you will want to examine the record of home sales in your neighborhood over the past several months. It may sound
daunting but we are here to help and can provide you with a Comparative Market Analysis (CMA).

The CMA will provide data regarding recent home sales (size, price and number of days on the market) as well as information about
homes that have not yet sold. It allows you to view trends and other critical information that can be beneficial as you set a competitive
price.

In addition to considering historical pricing information and market trends, it is recommended that sellers also think about including
other incentives in the sales offering such as home warranty, assistance with closing costs, etc.

Work With a Professional
We pride ourselves on giving you an advantage in your local market. They can help you prepare your  home for sale by facilitating
pricing, physically preparing a home for sale, navigating negotiations and much more. We are adept and experienced in working with
other real estate professionals including home inspectors, home appraisers, mortgage bankers, title companies, and can guide you
through the entire real estate process from selling a current home to purchasing a new home.

We do have first-hand knowledge of how to best market your home and employ an array of marketing programs to attract potential buyers.

Optimizing the Home Inspection
At some point in the sale process your home will be inspected. Planning a pre-sale inspection can help determine potential issues and enable you
to address them prior to putting your home on the market so you are fully prepared for a smooth sales process.

Get the Job Done: Curb Appeal
Preparing your house for sale entails making your home appear "move in ready" in order to attract the greatest numbers of potential buyers.
This is a critical element in your selling preparation. Creating curb appeal is no small feat but greatly worth it in the long run. To get started,
follow the tips below.

Inside your home, begin by removing personal effects such as photos and memorabilia. While these are the items that make your home yours,
your goal is to create an environment that a potential buyer can envision as their own.

Clean everything inside and outside of your home and develop a plan to keep your house attractive during the sales process. To help present the
cleanest and brightest home, open the curtains and turn on the lights during open houses and when real estate agents are conducting showings.
Consider enhancing rooms with a fresh coat of paint and be sure to repair items that need attention. While major remodels may not be necessary,
broken items should be repaired.

Outside, consistently maintain a mowed lawn and consider planting seasonal flowers. Also, trim hedges, trees and bushes.

For more complete information on how to prepare your home for sale, consult us.

Prepare to Negotiate
In real estate, the final selling price is negotiable. Plan to negotiate when an offer(s) is received. For example, before you lower the price, you
may be able to add value to the transaction by including appliances and / or closing costs. We will assist you with crafting
counter offers and negotiating tips and techniques.

Seal the Deal
Once you come to terms on the sale price, it is in your best interest to close the deal as quickly as possible.  To more easily and quickly complete the
transaction, it is prudent to have disclosure documents and home upgrade and enhancement records available.

Let Us Help

We are committed to adding value during every step of your home selling process.